Yvonnes Chen

Assistant Professor

Ph.D. Washington State University, Pullman, WA
M.A. Washington State University, Pullman, WA
B.A. Shih-Hsin University, Taipei, Taiwan

Research

External Grant Proposals Awarded

Zoellner, J. (PI), Estabrooks, P. (Co-PI), Davy, B. (Co-PI), Chen, Y. (Co-PI), & You, W. (Co-PI).  SIPsmartER: A nutrition literacy approach to reducing sugar-sweetened beverages. Understanding and promoting health literacy (R01 CA 154364-01A1). Agency: R01 National Institutes of Health/National Cancer Institute Amount: $2,947,383. Period: 7/12/11-6/30/16.

Kaestle, C. E. (PI) & Chen, Y. (Co-PI) (2009). Media Literacy Tobacco Prevention for Youth in Virginia: A Randomized Impact Assessment Pilot Study. Submitted to the Virginia Youth Tobacco Projects (VYTP) Small Grants Program of the Virginia Tobacco Settlement Foundation (VTSF). Total budget: $34,582. Grant period: 01/01/10-06/30/11. 

Publications

Chen, Y. (in press). The effectiveness of different approaches to media literacy in modifying adolescents’ responses to alcohol. Journal of Health Communication.

Chen, Y., & Austin, E. W. (in press). The role of parental mediation in the development of medialiteracy and the prevention of substance use among emerging adults. In E. Scharrer (Ed.), International companions to media studies:Media effects/media psychology. Hoboken, NJ:  Wiley- Blackwell.
 
Lee, M.,  & Chen, Y. (in press). Underage drinkers’ responses to humorous anti-alcohol abuse messages: Investigation on the effects of negative-restrictive vs. positive-nonrestrictive statements in health messages. Journal of Health Communication.
 
Zoellner, J., Estabrooks, P., Davy, B., Chen, Y., You, W. (in press). Predicting sugar-sweetened beverage consumption: Application of the theory of planned behavior. Journal of Nutrition Education and Behavior.
 
Pinkleton, B., Austin, E., Chen, Y., & Cohen, M. (in press). The role of media literacy in shaping adolescents’ understanding of and responses to sexual portrayals in mass media. To be published in the Journal of Health Communication.
 
Hust, S., Wong, J., & Chen, Y. (2011). FCP and mediation styles: Factors associated with parents’ intentions to let their children watch violent, sexual and family-oriented television content. Journal of Broadcasting & Electronic Media, 55(3), 380-399.

Additional Information

Teaching interests:
Public Relations
Research Methods
Health Communication and Social Development
Media Processes and Effects

Professional Affiliations
Association for Education in Journalism and Mass Communication
International Communication Association