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Jim A Kuypers

Associate Professor

B.S. Florida State University
M.A. Florida State University
Ph.D. Louisiana State University


Dr. Kuypers's research interests include: political communication; the roles the main stream US media play in shaping public arguments about contemporary political, cultural, and social issues; meta-criticism/ethics in criticism; and the moral/poetic use of language within public debates.


Kuypers, Jim A. ed. Purpose, Practice, and Pedagogy in Rhetorical Criticism ((Lanham, MD: Lexington Press, 2014).

Kuypers, Jim A. Partisan Journalism: A History of Media Bias in the United States. (Lanham, MD: Roman & Littlefield, 2013).

Aamidor, Abe, Jim A. Kuypers, and Susan Wiesinger, Media Smackdown: Deconstructing the News and the Future of Journalism (New York, Peter Lang Publishing, 2013).

D’Angelo, Paul and Jim A. Kuypers, eds. Doing News Framing Analysis (New York; Routeledge, 2010).

Goldman, Adria and Jim A. Kuypers, “A Framing Analysis of Press Coverage of the Jena Six.” Relevant Rhetoric 1.1 (2010).

Kuypers, Jim A., ed. Rhetorical Criticism: Perspectives in Action (Lanham, MD; Lexington Books, 2009).

Williams, Daron and Jim A. Kuypers, Athlete as Agency: A Pentadic Analysis of the Rhetoric of NASCAR.  Kenneth Burke Journal 6.1 (2009).

Kuypers, Jim A. and Matthew Althouse, “John Pym, Ideographs, and the Rhetoric of Opposition to the English Crown,” Rhetoric Review 28.3 (2009): 225-245.

Additional Information

Teaching Interests:

Political Communication
Rhetorical Criticism
American Public Address

  • (540) 231-3154
  • Department of Communication (0311)
    Shanks Hall, 112, Virginia Tech
    181 Turner Street, NW
    Blacksburg, VA 24061