Skip Menu

Return to Skip Menu

Main Content


Jim A Kuypers

Associate Professor

B.S. Florida State University
M.A. Florida State University
Ph.D. Louisiana State University
Master of Online Teaching Certificate, Virginia Tech


Jim A. Kuypers is an associate professor at Virginia Tech’s Department of Communication.  His research efforts are devoted primarily to exploring and understanding how professional politicians and citizens publicly address pressing social and cultural issues as these issues are relayed through the mediating lenses of the press.

Kuypers is a pioneer in the area of rhetorical framing analysis.  This work has led to important discoveries concerning how original messages of political actors--professionals and citizens alike--are re-framed by the press before being transmitted to the general public.   In particular, Kuypers’s methodology allows researchers to investigate how the news media act to shape public awareness, understanding, and evaluations of issues and events in a particular direction.

The framing approach Kuypers has advanced has led to important discoveries that shed light on how framing research from a social scientific point of view and framing research from a rhetorical point of view often yield dramatically different results.  For instance, in his work on the War on Terror Kuypers found that, contrary to much social scientific work on the subject, the press actively countered efforts of the administrative branch of the United States Government to combat Islamic Terrorism.

In addition to his work on framing, Kuypers is actively involved in exploring how public advocacy works in the digital age.  Such work has resulted in offering courses such as Public Advocacy, Digital Advocacy Campaigns, and Professional Communication.  Work in this area has applications across a wide variety of areas including business relations, marketing, and public relations.

Kuypers joined the faculty of Virginia Tech in 2005 after having first served as a Distinguished Senior Lecturer and Director of the Office of Speech at Dartmouth College.


Kuypers, Jim A. ed. Purpose, Practice, and Pedagogy in Rhetorical Criticism (Lanham, MD: Lexington Press, 2014).

Kuypers, Jim A. Partisan Journalism: A History of Media Bias in the United States. (Lanham, MD: Roman & Littlefield, 2013).

Aamidor, Abe, Jim A. Kuypers, and Susan Wiesinger, Media Smackdown: Deconstructing the News and the Future of Journalism (New York, Peter Lang Publishing, 2013).

Kuypers, Jim A., Stephen D. Cooper, Matthew T. Althouse, “George W. Bush, The American Press, and the Initial Framing of the War on Terror after 9/11,” The George W. Bush Presidency: A Rhetorical Perspective.  Robert E. Denton, ed. (Lanham, MD: Lexington Books, 2012), 89-112.

D’Angelo, Paul and Jim A. Kuypers, eds. Doing News Framing Analysis (New York; Routeledge, 2010).

Goldman, Adria and Jim A. Kuypers, “A Framing Analysis of Press Coverage of the Jena Six.” Relevant Rhetoric 1.1 (2010).

Additional Information

Teaching Interests:

Political Communication
Rhetorical Criticism
American Public Address

Awards and Honors:

Choice Outstanding Academic Title, 2014, for Partisan Journalism: A History of Media Bias in the United States.
Vice-President Spotlight Scholar, Southern States Communication Association Convention, New Orleans, 2014.
Distinguished Senior Lecturer, Dartmouth College, 2002.
Named “Excellent Professor at Dartmouth,” “Dartmouth College,” Choosing the Right College: 2005; The Whole Truth About America’s Top Schools.
One of Dartmouth’s Best Professors, “The Wheat: Dartmouth’s Best Professors,” The Dartmouth Review, 2004.
Distinguished Senior Lecturer, Dartmouth College, 2002.
Outstanding Contribution to Communication Scholarship Award, American Communication Association, 1999.
Early Career Research Award, Southern States Communication Association, 1999.
    Jim Kuypers

  • (540) 231-3154
  • Department of Communication (0311)
    Shanks Hall, 112, Virginia Tech
    181 Turner Street, NW
    Blacksburg, VA 24061
  • LinkedIn