Robert Magee

Ph.D., 2006 - University of North Carolina at Chapel Hill
M.A., 2001 - University of Miami
M.A., 1991 - Vanderbilt University
B.B.A., 1988 - Belmont College

Research

Dr. Magee’s research centers on media and cognition in the fields of persuasion and communication technology. People’s worldviews and values often influence the way they respond to persuasive messages in the media, sometimes leading to vastly different responses to a single message. Research in this area applies to several domains of communication, including marketing, health, and the environment. Research in communication technology examines form and content factors that can influence people’s social responses to technology. Some characteristics of online media, such as color, can influence a person’s cognitive mode in guiding how a person responds to content.

Publications

Johnson-Young, E. A., & Magee, R. G. (in press). Collective efficacy and the regulatory framing of health messages: Influences on concern for body image. Journal of Health Communication.

Kaminski, M. J. *, & Magee, R. G. (2012). Does this book make me look fat? The effects of body esteem and body size in novels on readers’ body esteem. Body Image: An International Journal of Research. doi: 10.1016/j.bodyim.2012.10.009.

Magee, R. G. (2013). Can a print publication be equally effective online? Testing the effect of medium type on marketing communications. Marketing Letters, 24, 85-95. doi: 10.1007/s11002-012-9209-y

Magee, R. G. (2012). Warmth and color online: Physical temperature and Web page colors in impression formation. Journal of Media Psychology, 24, 124-133. doi: 10.1027/1864-1105/a000070.

Magee, R. G., & Wojdynski, B. W. (2012). Mortality salience effects on selective exposure and Web browsing behavior. Cyberpsychology, Behavior, and Social Networking. doi:10.1089/cyber.2012.0205

Additional Information

Teaching Interests

Persuasion
Communication Technology
Media and Cognition
Media Research Methods
International Communication

Graduate Courses Taught

COMM 5024 - Communication Research Methods
COMM 5064 - Persuasion and Social Influence
COMM 5984 – International Communication

Languages

Spanish
Portuguese

Professional Affiliations

Association for Education in Journalism and Mass Communication
International Communication Association
Association for Consumer Research
Society for Consumer Psychology