Faculty & Staff
Yvonnes Chen - Assistant Professor
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Public Relations & Health Communication
Office: Shanks 107
Phone: 540-231-1749
Email: ycchen@vt.edu
Education
Ph.D. Washington State University, Pullman, WA
M.A. Washington State University, Pullman, WA
B.A. Shih-Hsin University, Taipei, Taiwan
Teaching Interests
Fall 2009 Teaching
Graduate course: COMM 5814 Health Communication Campaigns
Undergraduate course: COMM 4054: Public Relations Case Studies
Teaching interests:
Public Relations
Research Methods
Health Communication and Social Development
Media Processes and Effects
Recent Scholarship
Top Paper Awards
Chen, Y. (2009, May). The Role of Media Literacy in Changing Adolescents’ Responses to Alcohol Advertising. Paper will be presented to the Children, Adolescent, and the Media Interest Group of the International Communication Association, May 21-May 25, Chicago, IL. [Top Paper Award].
2007 Top Four paper (Austin, Hively, Chen, Van de Vord, Dawson, Gupta, & Pinkleton): Mass Communication Division of the International Communication Association, May 2007, San Francisco, CA.
Journal articles
Pinkleton, B. E., Austin, E. W., Cohen, M., Chen, Y., & Fitzgerald, E. (2008). The value of a peer-led media literacy curriculum for adolescent sex education. Health Communication, 23(5), 462-472.
Austin, E. W., Pinkleton, B. E., Van de Vord, R., Arganbright, M., & Chen, Y. (2006).
How Orientations Toward Media Use Affect Media Literacy Outcomes in a Test Focused on Channel One News. Academic Exchange Journal, 10(3), 115-120.
Austin, E. W., Chen, Y., Johnson, J. Q., & Pinkleton, B. E. (2005). The Benefits and
Costs of Channel One in a Middle School Setting and the Role of Media Literacy Training. Pediatrics, 117, 423-433.
Invited Book Chapters
Hust, S. J. T., Austin, E. W., Pinkleton, B. E., & Chen, Y. (2008). Beer advertising in magazines and its effects on adolescents. In Preedy, V. R. (Ed.), Beer in Health and Disease Prevention.
Chen, Y. (2006). Movies, adolescents� rates and uses. In J . J. Arnett (Ed.), Encyclopedia of Children, Adolescents, & the Media (pp.556-558). Thousand Oaks: CA: Sage.
Selected Conference Papers (2008-2009 Only)
Chen, Y. (2009, May). The Role of Media Literacy in Changing Adolescents’ Responses to Alcohol Advertising. Paper will be presented to the Children, Adolescent, and the Media Interest Group of the International Communication Association, May 21-May 25, Chicago, IL.
Chen, Y., & Van de Vord, R. (2009). The relationships of the family communication patterns to effective drug-prevention parenting practices. Paper will be presented to the Instructional & Developmental Communication Division of the International Communication Association, May 21-May 25, Chicago, IL.
Pinkleton, B., Austin, E., Chen, Y., & Cohen, M. (2009). The role of media literacy in adolescents’ responses to and interpretations of mediated sexual messages. Paper will be presented to the Children, Adolescent, and the Media Interest Group of the International Communication Association, May 21-May 25, Chicago, IL.
Chen, Y. (2008, August). Themes, appeals, and genre differences of non-alcoholic beverage advertisements in teen-oriented magazines from 1999-2001. Paper presented to the Advertising Division of the Association for Education in Journalism and Mass Communication Conference, August 6-9, Chicago, IL.
Pinkleton, B., Austin, E., Cohen, M., & Chen, Y. (2008, August). The role of media literacy in adolescents� understanding of and response to sexual portrayals in media. Paper presented to the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication Conference, August 6-9, Chicago, IL.
Hust, S. J. T., Wong, W. J., & Chen, Y. (2008, August) If it�s good enough for me, it�s good enough for my children: frequency of television viewing as a predictor of parental television monitoring. Paper presented to the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication Conference, August 6-9, Chicago, IL.
Adams, P., Hust, S.J.T., Ren, C.R., & Chen, Y. (2008, June). Washington State University Campus Campaign Against Sexual Assault. Presented at the annual meeting of the American College Health Association, Orlando, Florida.
Research Advising
Spring, 2009: Adviser to the 2009 Undergraduate Research Institutes Grant recipient, Nicole Santangelo. Project title: An Evaluation of the Effectiveness of Relay for Life Campaign. $300 Grant Award.
Spring, 2009: Adviser to the 2009 Undergraduate Research Institutes Grant recipient, Bridgette Kim. Project title: A Beauty Queen Industry: A Content Analysis of Public Relations Practitioners Depicted in Electronic Media from 2002-2008. $250 Grant Award.
Professional Affiliations
Association for Education in Journalism and Mass Communication
International Communication Association
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