News
| Link between people’s worldviews and persuasion explored in study |
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Dr. Robert Magee, a faculty member in the Department of Communication, and Dr. Sriram Kalyanaraman, a faculty member at the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, recently published a study that examined the relationship between people’s worldviews and persuasion processes. The results of two experiments suggested that when people process persuasive media messages differently when they are made aware of their mortality. In the experiments, people who had a relativist worldview tended to be more relativist when they were reminded of their mortality, while people who had a positivist worldview tended to be even more positivist. This tendency then influenced their perceptions of advertising messages.
The study was published in Media Psychology, which has a five-year impact factor 1.467.
Magee, R. G., & Kalyanaraman, S. (2009). Effects of worldview and mortality salience in persuasion processes. Media Psychology, 12, 171-194.
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