Virginia Tech Department of Communication
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Current Research

Current Research

The following are brief descriptions of what our department is doing in the field of research.

Bea, Alexander
Alexander's research focuses on the use of nonfiction media as a communicative tool. This primarily includes documentary film and online communication, both "traditional" and Web 2.0.


Daniel, Stephen
Daniel E. S. (2007) The motivating role of past behavioral success: A theoretical extension of the Theory of Planned Behavior. Directed independent research with a professor at UNC-Wilmington

Daniel E. S. (2007) Love Languages- Unplugged.
Directed independent research with a professor at UNC-Wilmington and a professor at Coastal Carolina

Daniel E. S. (2007) Duke Lacrosse: Individuals perception of the Media Response of the Duke Lacrosse Sexual Assault case. Directed independent research with a professor at UNC-Wilmington


DeLung, Joshua
"Relationships Between Proximity and News Value: Portrayal, Localization and Framing in Content after the Virginia Tech Massacre." A content analysis of local, national and international news following the tragic event at Virginia Tech. Co-authored with Rachel DeLauder and Roxana Maiorescu, submitted to AEJMC conference for 2008.

"Proximity and Portrayals in News Media." Reports the results of an experiment conducted during fall 2007 where participants were surveyed about their opinions of news media credibility, bias, memory recall and other factors based upon elements of localization and portrayals of public figures. Co-authored with Rachel DeLauder and Roxana Maiorescu, submitted to AEJMC conference for 2008.

"The Queen of Satire: An Investigation of Analogy, Metaphor and Simile in the Work of Political Columnist Maureen Dowd." A qualitative study of the history of analogies and their usage by the popular political columnist, analyzing comparative writing devices and the importance of their use to columnists. Term paper, 2008.

"Wii Relate: Media Symbiosis and Frame Building in Nintendo News Releases." A qualitative content analysis of news releases before and during the process of Nintendo's launch of the Wii console that examines what attributes were framed effectively enough to enter the mainstream media in coverage of the product. Methodological term paper, 2008, and ongoing project to be completed during independent study.


Denton, Jr., Robert E.
Professor Denton's area of scholarship is political communication to include media and politics, political campaigns, and presidential discourse. He is the author, co-author, or editor of eighteen books, one in its sixth, fifth and third editions. The most recent volumes are POLITICS AND COMMUNICATION IN AMERICA and the sixth edition of PERSUASION AND INFLUENCE IN AMERICAN LIFE. Denton has written numerous scholarly articles, book chapters, and presented over eighty convention and professional papers. He is currently working on another general audience book entitled, THE END OF THE SOCIAL CONTRACT: THE AGE OF PSYCHOLOGICAL EGOISM. Since 1992, Denton has edited a volume on presidential campaigns and will do so again in 2008.


Garland, Ken


Goldman, Adria


Harrill, Paul



Quick Feet, Soft Hands


A short film co-produced with the Independent Television Service.




Official Selection - 2008 Nashville Film Festival
Official Selection - 2008 Maryland Film Festival



Holloway, Rachel
Holloway investigates rhetorical and media strategies used in political and corporate campaign discourse.

Recent publications and presentations include:

"Evangelicals Go Green: Religion, Environment, and Politics." With Robert E. Denton, Jr. Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008

"Trans fat and Public Health: An Issue Management Perspective." Presented at the annual meeting of the Southern States Communication Association annual meeting, April 3, 2008

Tedesco, John C., & Holloway, Rachel L. (2007). Countering deceptive health promotion: Measuring health literacy effects. Business Research Yearbook.

Preston, Marlene M. and Rachel L. Holloway, (2006). “Case Study of a Basic Course: Using Assessment to Legitimize Innovation.” Basic Communication Course Annual, Volume 18.

Tedesco, John C. and Rachel Holloway. (2005). "Deceptive health promotion: Barriers to health literacy." Studies in Communication Sciences, 5:2, 99-110.


Hopkins, Wat
Wat Hopkins' research focuses on the constitutional protections for free speech and a free press. He has published books on libel law and the free speech contributions of Justice William J. Brennan Jr. He has written a number of journal articles and is co-author and editor of a communication law text book. In addition, he is editor of COMMUNICATION LAW AND POLICY, a law journal that publishes research on free speech issues. He is at work on a book examining the marketplace of ideas model for protecting speech and on journal articles examining protections offered by the Supreme Court in a variety of opinions.


Ivory, James D. (Jimmy)
Dr. Ivory's primary research interests deal with social and psychological dimensions of new media and communication technologies. In particular, much of his research focuses on the content and effects of technological features of new entertainment media, such as video games. Dr. Ivory's research is primarilty conducted in the Communication Research Facility on the Virginia Tech campus. Recent and upcoming publications include:

Kalyanaraman, S., & Ivory, J. D. (Forthcoming). Enhanced information scent, selective discounting, or consummate breakdown: The psychological effects of Web-based search results. Media Psychology.

Holz Ivory, A., Gibson, R., & Ivory, J. D. (Forthcoming). Gendered relationships on television: Portrayals of same-sex and heterosexual couples. Mass Communication and Society.

Ivory, J. D., & Kalyanaraman, S. (2007). The effects of technological advancement and violent content in video games on players' feelings of presence, involvement, physiological arousal, and aggression. Journal of Communication, 57, 532-555. Unofficial Author Copy(PDF) (See www.blackwell-synergy.com for the definitive version of this article.)

Ivory, J. D. (2007). Sneak peeks at insurrection: Portrayals of the Irish Republican Army in film trailers. Atlantic Journal of Communication, 15, 214-229. Sample Copy (PDF)

Ivory, J. D. (2006). Still a man's game: Gender representation in online reviews of video games. Mass Communication and Society, 9(1),103-114. Sample Copy (PDF)


Kuypers, Jim
Dr. Kuypers's research interests include: political communication; the roles the main stream US media play in shaping public arguments about contemporary political, cultural, and social issues; meta-criticism/ethics in criticism; and the moral/poetic use of language within public debates.



Lazenby, Roland
Media Convergence Applications
Biography of Jerry West


Long, Britta


Magee, Robert
“Source credibility in an online environment.” (with S. Kalyanaraman and R. Rocklin)

"Newspaper columnists' framing of tragedy." (with S. Riley and B. Williamson)

"Aesthetics and Web credibility." (with J. Szczesniak)

"Media use, worldviews, and attitudes toward science: A structural equation test of cultivation theory."

"Values and worldviews: Their effect on decision-making referents."

“Persuasion and argument type.”


Preston, Marlene
Apprehension Reduction in Communication Centers
E-Portfolios in the Basic Course
Assessment of Oral Communication and Communication Centers


Prince, Stephen
Professor Prince's interest areas include film criticism and history, with special interests in Japanese cinema and movie violence. He is President-elect of the Society for Cinema Studies, the world's largest organization of film academics, scholars, students and professionals. He has provided audio commentaries on DVD of films by Akira Kurosawa (Ikiru, Ran, Red Beard) and Sam Peckinpah (Straw Dogs). He has written numerous articles on film and is the author or editor of nine books. Two new books have just been published. These are Classical Film Violence: Designing and Regulating Brutality in Hollywood Cinema, 1930-1968, about the style and censorship of movie violence in American film during the era of the Production Code, and The Horror Film, an anthology of essays on the horror genre.


Quesenberry, Brandi


Riley, Sam
a 2-volume reference work, "Notable African-Amerrican Media Figures," for Greenwood Press. It will contain 250 biographical entries on people working in the various news media. The manuscript is nearly complete (as of Sept. 1, 2006), and the books should appear in 2007.

Am converting my conference paper, written with Gary Selnow of San Francisco Sate, for journal submission. The topic college students' ability to recognize news figures as pictured in Time and Newsweek.
Am considering editing a reference work on the topic of celebrity in American life.

Have just written a substantial piece for someone else's book; the topic is the atractions of column and commentary writing.

Have submitted an article on "Faces in the News" to a new journal in England.

Have had a conference paper accepted inSan Francisco (March 2008) for a presentation on "Temporary Celebrity in American Life."

Am putting together a panel for a May 2008 conference in Lisbon, Portugal, on "Short-Form Literary Journalism."

Have gathered material for a trade book on temporary celebrity in American life. Will seek a publisher when time permits.





Sewell, Edd
Self Identity in Gay College Men

Stereotypes in Person Perception and Advertising

2004 Presidential Campaign Issues in Comic Strips


Stallings, Emily Wilkinson


Swedberg, Sarah


Tedesco, John C
Dr. Tedesco is a national coordinator for Uvote. Uvote is an international team of scholars joined in an effort to study voting, political information, political attitudes, and engagement behavior among young adults. While Dr. Tedesco's research spans most forms of mediated campaign communication, his current projects include web interactivity and mobilization effects, controlled campaign message effects, and candidate agenda building. Tedesco, along with Dr. Mitchell McKinney of the University of Missouri-Columbia, edited a special issue of American Behavioral Scientist focused on media, young voters, and political engagement.

Featured Speaker
Communication in the Globalized World.
Invited by the Budapest College of Communication, the Embassy of the United States in Budapest, and the Hungarian-American Fulbright Commission. Funded by the US State Department. “Politics and the Internet: Examining Political Mobilization and Reinforcement.” The featured address discussed opportunities and obstacles for Internet political mobilization and political reinforcement in evolving European democracies.


Waggenspack, Beth M.
Dr. Waggenspack's scholarship involves women and their rhetorical efforts. Recent critical essays include analysis of the persuasive communication of American First Ladies (Helen Herron Taft, Eleanor Roosevelt) to women who argue for social change, such as children's rights activist Marian Wright Edelman and women's rights advocates Elizabeth Cady Stanton, Lucy Stone, and Lucretia Mott. Her analysis of the contributions of women to the span of rhetorical theory and history are featured in The Rhetoric of Western Thought (eighth edition), a leading textbook on rhetorical theory.

Currently, she's working on an article about Dorothy Fuldheim, one of the earliest television female political pundits. She also conducts research into the communication of adoption issues via language and the media. She is currently working on three pieces involving adoption: a national survey of Eastern European adoptees' attitudes towards their birth culture; the use of adoption in product advertising; and the rhetoric of an adoption group called "Bastard Nation," comprised of adult adoptees who lobby for open records, among other issues.


Waymer, Damion


Williams, Andrew Paul